For most of human history, we knew who and what to trust. Popularity of ideas has rarely been a marker of how true they are. Sometimes the inverse can be the thing: the more mainstream an idea gets the more profoundly it has been declawed and defanged so it is…

You might watch this video from me before reading: Well, it’s here: the Corona Virus. (If you’re still not convinced it’s a big deal, then read this and then, for a potential upside, read this.) And I’m here. Here being Salt Spring Island in BC. I’m visiting some friends…

The other day, I was wondering about why there was such an appeal to marketing courses that taught secrets of unconscious persuasion, stealth tactics, invisible influence, secret closes, ninja strategies etc. The implication of all of these approaches was that no one would notice what you were doing. No one…

You can try to bully business out of clients. But very few of us would ever actually do that. However, many of us — often without knowing we’re doing it — try to manipulate and seduce our clients. If you’re reading this, then my guess is that you hate option…

Born in the Autumn of 1904, Alberta Christine Williams returned to her home in Georgia from teachers college and taught for a short period before getting married to her husband on Thanksgiving Day in 1926. At the time female teachers were not allowed to work while they were married, so…

Marketing shouldn’t feel hard. That’s not to say that it shouldn’t take effort. It does. That’s not to say it doesn’t ask you to hustle. It does. But it shouldn’t feel like a struggle. I see so many people struggling to figure out which tactics to use and how to…

I don’t know if I coined this term when I wrote this article back in 2012 but I know I’ve seen it used since. I even had a client from Brazil name her business after it. The phrase ‘Slow Marketing’ came to me in Vancouver after I’d done a workshop…